AMAZON FBA - COURSE OUTLINE

AMAZON FBA - COURSE OUTLINE
FIRST WEEK- SEASON - 1
How you can do online selling with multiple accounts - eBay, Amazon, Wish, Bonanza, Etsy
• How you will start this whole business
• Why eBay, Amazon, Wish, Bonanza and Etsy.
• General policy guidelines
• Brief on taxation, sale tax, and VAT
• Brief on brand registry, trade mark, copy right, DMC
• Selection of product according to investment
• Product hunting techniques
• How to use different tools to hunt product and evaluate them
• Vendor research
• Vendor capacity to evaluate season order VS. execution
• How to pitch supplier
• What are the quantities to start initially?
• How to start multiple website selling at the same time
• Why multiple website selling. Advantage and disadvantage
• How to maintain records of multiple website selling
• Items to avoid selling
• Fee structure of multiple websites. eBay, Amazon, Wish, Bonanza, Etsy
• Success story analysis
• Inventory management

SECOND WEEK- SEASON - 2
• Business id setup on eBay, amazon, wish, bonanza, Etsy
• Product sourcing platforms
• Thing to look at in quotations and PO
• Things to look at in vendor selection
• How to negotiate with suppliers on terms
• Costing of product sourcing
• Amazon fulfillment and FBA
• CBM calculation for container load for FBA
• Product certification
• Product certifications (common)
• Incoterms and types of containers
• Shipping logistics management (for both - new and existing products)
• Shipping documents, marks and labels
• Difference between FCL and LCL orders? And how to merge them?
• Third-party inspection services – Asia inspection
• FBA prep services
• Track and trace your shipments
• Understanding different material types
• K-card (sample)
• im (sample)

THIRD WEEK- SEASON - 3
• Final product selection
• Product photography
• Images and image guideline
• Main image, packaging or branding image, lifestyle image, info graphics, features image
• Listing images – what to include and what not to
• Product videos
• Fee structure of eBay, Amazon, Wish, Bonanza, Etsy
• How to do listing on eBay, Amazon, wish, Bonanza and Etsy
• Content, images, barcode, FBA shipment
• TBD – Titles Bullets Description
• Amazon FBA shipments, upcs, box labels, pallet labels, etc.
• upcs – speedy barcode, gs1, eBay
• Amazon FBA – policy & requirements
• Amazon Seller Central Dashboard – explaining important features
• Product RR – Ratings & Reviews
• Customer feedback for FBA listings
• FBA lost and damaged inventory reimbursement policy
• Manage your buyer’s feedback
• Managing & requesting customer feedback
• Sample feedback to customer
• Amazon FBA shipment creation, creating FBA ID’s and shipping labels
• LTL, FTL and SPD
• Building Pallets
• Provide box content information for FBA
• Disposing/Withdrawal of inventory – Create removal orders
• Generating different types of reports
• FBA fulfillment fees for amazon.com orders
• Selling internationally & global selling
• MCF & Creating MCF orders
• Fulfillment fees for multi-channel fulfillment orders
• Inventory storage limits
• ASIN quantity limits and long-term inventory fee
• Requirements for FBA products sold as new
• FBA success stories

FOUTH WEEK- SEASON - 4
• Marketing and advertising
• Amazon marketing (campaigns, promotional deals, and different types of reports)
• Amazon campaign manager
• AT and MT campaigns
• Sponsored ads, Headline search Ads, Amazon marketing services
• What are keywords?
• Difference between broad, phrase and exact match of keywords?
• Negative keywords?
• Bid+
• Generating and evaluating advertising reports
• Important filters in campaign manager
• Keyword analysis
• Back-end keywords
• What every retailer and seller should know about advertising on Amazon
• Amazon product page
• Understanding the Buy Box
• Dealing with negative / bad feedback
• Account health & feedback
• Online dispute resolution (ODR)
• Amazon promotions
• Lightning deals, Best deals, Daily deals
• Create and manage your promotions
• * Special topic: variation listing and how to create and break variations?
• * Special topic: how to handle/avoid long-term inventory storage fee ?
• * Special topic: price automation

FIFTH WEEK- SEASON - 5
• Live ID demonstration 
• Competitor analysis
• Postage management
• Product shipping strategy
• Product packing and branding
• How to rank your product
• How to calculate profit and loss on multiple IDs / websites
• E-commerce team management strategy
• Business strategy to build your own website and order management
• Pakistani E-commerce market
• Conclusion
• 9 Month whole plan
• WhatsApp Group and how to coordinate our team.

BONUS SESSION - SEASON - 6
We cover exactly what Digital Media is, how it came about, how it is changing the entire spectrum of communications between friends, business and media.

You will learn the following immediately actionable principles and techniques to implement on completion of the course:

• Introduction of digital marketing
• How to integrate social networking into your online marketing strategy
• How you can keep in touch with your customer base
• Integrate your brand on social networking sites
• How to create vanity URLs and their importance
• Advertise and promotion on Facebook
• How to set up a blog and create posts
• Track success of traffic and visitors
• How to Utilize the Secret Power of Facebook™ HUGE Amounts of Data to Create Custom Audiences and Lookalike Audiences of Extremely Targeted FB Users Ready to Buy Your Products.
• The Secret between Those who succeed With Facebook™ Ads and Those Who Fail. The Unlimited POWER of Retargeting and the Secret Hacks We Used to Unlock Multiple PROFIT Days Selling with Facebook™ Advertising!